Upbeet + Rooted - Who We Are
Upbeet + Rooted is a traveling plant-based market run by a mother - daughter duo. We curate local brands and vendors in each city we visit.
Our vision is to build community and share our love for animals through the education and promotion of plant-based brands.
MEET THE GOOD VIBE FOUNDERS
- I started Atlanta’s first doggy food truck.
- I once was a realtor then the market crashed.
- I LOVE cozy coffeeshops!
- I can put together a mean travel guide for any city.
- I own a dog walking company and love love love animals!
- I'm a kitchen and bath designer, I love it!
- I have 2 bachelor degrees and 1 masters.
- I love animals.
- I love early mornings.
- I LOVE coffee!
Niloo Mirani, Founder Niloofar
Upbeet + Rooted has seriously upped the vegan game in Chicago! As a plant-based brand, we love aligning with other plant-based or mission-driven organizations. Kim and Diane are so passionate about what they do, and have curated the best vegan brands. Working with them and being part of Upbeet + Rooted has been a dream!
Regina Trillo, Founder Nemi Holisticks
Being part of Upbeet & Rooted was a game changer for Nemi. I’m a super new brand and Upbeet brought the exposure I was looking for to test my product, get feedback and connect with my target market. The vibe was energizing, I met other amazing brands and I loved being part of the Upbeet community. Can’t wait for them to have another one in Chicago and join!
Max Musto, Founder Herbivore
"The energy at the Upbeet and Rooted Market is vibrant. Not only did I feel incredibly welcomed by the hosts Kim and Diane, but my fellow vendors as well. There are friendly faces and talent at every booth, sharing their vision of what a cruelty future looks like."